Jon Wuebben, CEO Content Launch: Focus on getting closer to your customers
Jon Wuebben is the Founder & CEO of Content Launch, a content marketing platform built for digital marketing agencies & SMB’s. Content Launch has produced content for over 700 companies and Jon has provided content strategy consultation for dozens of marketing agencies. He is the author of “Future Marketing: Winning in the Prosumer Age” and “Content is Currency: Developing Powerful Content for Web & Mobile”, published in six countries.
Jon has spoken at Content Marketing World, Content Marketing Conference, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, and other top industry events and has been listed as a thought leader in the marketing industry by countless publications since 2008.
He is a recognized expert on the topics of content marketing, content strategy, marketing technology and the future of marketing and we’re happy to have him on stage at WeContent 2019! We couldn’t wait till then and asked him a few questions ahead of time.
Give us a glimpse into the future and tell us one trend that marketers should not ignore in 2020.
Ensure that your marketing technology stack is in place and working well for you. Don’t have a “stack”? Research it, put it together and get started now!
Every company, large or small, needs to have the appropriate technology and systems in place in order to capitalize on all of the other technology that’s coming down the line.
How do you define the “prosumer age” and how does it impact the ways businesses promote their products?
The prosumer is a mash up between producer and consumer. It means we’re all helping the companies we do business with in their marketing efforts (and in some cases, much more).
So, if you’re a marketer, the idea would be to lean on your best customers – your prosumer, so you aren’t doing all the heavy lifting.
In your experience, what differentiates great content from so-and-so content?
Great content is unique and says something no one else is saying. Its researched and sometimes, groundbreaking. It comes from a creative place. Its typically long and dense and super interesting. Its shareable.
How should small companies prioritize their marketing resources? Should content marketing be on top of the list or is it more for more developed teams and bigger budgets?
Content marketing is for ALL companies. Small companies should focus on their email, blog and social content, in that order. And definitely have an e-book or guide visitors can download on your site.
Any small company can do those things. Its not hard. Just be sure to put yourself in your customers shoes.
How long does it take for a content marketing strategy to deliver results? What expectations should companies have?
Six months, minimum. It’s a long-term play. And it’s an investment. Like any investment, it takes time to bear fruit. But don’t focus on how long it’s going to take, just focus on getting closer to your customers. The rest will come naturally.
Why should people come to WeContent 2019? How do conferences help marketers in their daily jobs?
North Americans (and those from other places in the world) should come because its important to build a global community and see how content marketing is done in other places.
Europeans should come because it’s the hottest, most “value added” marketing conference of the year in Europe. The speakers alone this year will be worth the admission price.
Jay Baer and I would not come all the way from the U.S. if we didn’t see great value. We do. And everyone else should too!
WeContent 2019 takes place in Bucharest, November 7-8. Reserve your seat now and learn from some of the world’s top content marketing experts!