WeContent is one of the best content marketing conferences in Europe, where you meet top international specialists and find out how to have a successful content strategy.

Speakers

Jay Baer

STAR SPEAKER

SUA

World’s most inspirational marketing keynote speaker!
New York Times best-selling author of six books.
His Convince & Convert Media division owns the world’s #1 content
marketing blog & the world’s top marketing podcast.

Speech: How differentiated content turns customers into volunteer marketers


Jon Wuebben

CEO @ ContentLaunch | Author I Marketing Keynote Speaker

SUA

Jon is the author of the “Future Marketing: Winning in the Prosumer Age” and “Content is Currency: Developing Powerful Content for Web & Mobile”, published in six countries.

Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB’s. Content Launch has produced content for over 700 companies since 2003.

Speech:The future of content marketing. Staying ahead of the game


Marcus Tober

Founder @ Searchmetrics

GERMANY

He was named “European Search Personality of the Year” at the European Search Awards 2016.
Well known in the SEO industry as an innovative thinker, he founded his first SEO company, which became Searchmetrics in 2007, and rapidly evolved the company to become a market leader in search and content analytics software.

Speech: Get rid of old SEO habits and embrace the future.


Carlijn Postma

Owner @ The Post

Netherlands

Carlijn is the owner of content marketing agency The Post and president of Platform Content. In 2017 she was awarded with the title Content Marketing Woman of the Year.
She wrote Business Twitter for beginners, Content Marketing in 60 minutes and Binge Marketing, launched in September 2019.

Speech: Binge Marketing, the best scenario for building your brand


Sonja Jefferson

Author, Content Strategist,Keynote Speaker

UK

Sonja is a leader in the content marketing world.
She’s the co-author of the award-winning Valuable Content Marketing book. Sonja Jefferson has spent the last 20 years helping companies create and deliver content valuable.

Speech: How to create content that makes your customers act


Jon Burkhart

Author, Content Strategist, Keynote Speaker

UK

Award-winning keynote speaker and content strategist
He’s best known for co-authoring Newsjacking: The Urgent
Genius of Real-time book.
Jon speaks regularly at the world’s largest marketing & innovation
conferences. The founder of the marketing consultancy TBC Global.

Speech: Closing keynote


AJ Huisman

Founder @ Y Content

Netherlands

Internationally renowned Content Marketing specialist AJ Huisman, is the founder of Y Content, a strategic marketing consultancy company and the co-founder of Content Marketing Fast Forward, a platform for marketers, communication professionals and entrepreneurs, with content marketing conferencess in Amsterdam, Brussels and Cleveland.

Speech: How to Fast Forward yourself in becoming a B2B Content Marketing Rockstar


Vali Pintilescu

Development Manager LooLoo Kids

ROMANIA

LooLoo Kids is the biggest YouTube Channel from CEE,
with more than 16 Millions subscribers and one of the top ten Worldwide YouTube channels for toddlers.
Vali has 17 years of marketing experience, from market research and product design and deployment, to positioning strategies and pricing policies.

Speech: Don’t create content, create a community


Attendees

We build around WeContent a community of creators, specialists and supporters of quality content.

Marketing, communication and PR specialists

Copywriters and content writers

Vloggers, bloggers and influencers

SEO specialists

Entrepreneurs

DAY 1: Conference

  • Conference

    7 November

  • The world of business is changing fast, with more and more and more content, dwindling returns from advertising, a backlash against the tactics of the big social platforms, and an increasing desire for shared values and meaning in the companies we choose to buy from. Against this backdrop, every business needs to think very carefully about the type of content it puts out and the way that is delivered. So how do you create and share the type of content that your type of customers truly value? What exactly is valuable content, for them and for you? The best content is both strategic and people-centred. You'll learn about the very human content strategies that work best today to drive sales and growth, with plenty of lessons to apply to your content when you get back to your desk.

  • With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies AJ is a seasoned veteran as it comes to steering organizations through change with regard to their marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company, where he acts as consultant, coach and trainer of CMO’s and their teams to move their marketing game up to the next level. He is also the co-founder and Chief Content Officer of Content Marketing Fast Forward, a platform for marketers, communication professionals and entrepreneurs for getting their content marketing knowledge up to speed in an interactive, insightful and fun way. A regular speaker on the subject of Content Marketing. He was the first foreign and only Dutch speaker at the first Content Marketing World Conference in Cleveland, Ohio back in 2011 and has been a regular speaker ever since. AJ has also spoken at B2B Marketing Forum (Boston), FusionMex, (Antwerp), Content Marketing Berlin and Content Marketing Copenhagen to name but a few plus several Dutch events like NIMA The Case and Emerce eDay. In his spare time, he likes he to improve his photography and video skills, he is fluent in Dutch, English and German and last not but not least het lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon to be wife and their four children.

  • The true challenge of SEOs is not to repeat the same things again and again like 10 years ago. The challenge is to understand the user and its demand. Unique content written by experts, great user experience, fast websites and a user friendly business model are all factors that make the user stickier/happier and that Google already bakes into its algorithm. So every SEO must be a mini-CEO as he need to make decisions that normally CEOs do. But still there are too many SEOs that stick in the old behavior to just change the content a bit or try to optimize just the technical part of a website. SEOs need to grow and think holistically about the product and the user. In this session you will learn examples of great and successful websites and learn how to adopt this for your own business.

  • An inspiring presentation with a lot of hands on takeaways on how to make your brand content addictive by using the knowledge from Hollywood. Featuring Star Wars and superheroes, showrunners and shape-shifters. Binge marketing presents a practical scenario that you can follow for the development of your own brand or organization. A guide with which you build your brand, supported by previews and theories from Hollywood. With binge marketing you make sure that people do want to consume your stories, as loyal and committed readers, viewers or listeners.

  • The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a content marketer. The next five years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known content marketing industry leader, Jon Wuebben, draws on the latest research, data and prediction.

  • .

  • "He will close the conference with a summary of all the highlights from both speakers and attendees. Whatever happens, WeContent will end with a bang."

DAY 2: Masterclasses

They take place simultaneously, so choose wisely!

JON WUEBBEN

The future of content marketing.
Staying ahead of the game.

November 8

09:00 – 15:00


Details

SONJA JEFFERSON

Power up your content efforts
to generate better results

November 8

09:00 – 15:00


Details

JON BURKHART

Firecracker Storytelling: Creating Widly
Loyal Fans With Brave, Ballsy Content

November 8

09:00 – 15:00


Details

TICKETS

WeContent 2019 is sold out!*  Thank you everyone for your interest, we can’t wait to meet you soon! If you haven’t reserved your seat but would still like to participate, there’s a waiting list available. Register here and we’ll let you know when a seat becomes available.



   I agree that my data will be processed in accordance with the Privacy Policy.


*We have just a few free spots left on November 8, for one of the Masterclasses. If you’re interested, please send an email to hello@wecontent.com.

SUBSCRIBE TO OUR NEWSLETTER

We are happy to send you great news and content + Free gift: one eBook.



Gold partners

Silver partner

SUPPORTING PARTNERS

Recommended Payment Processor



Smooched by



Media partners

LOCATIONS

Conference, 7 November: Grand Cinema & More – Baneasa Shopping City / Bucharest-Ploiesti Road 42D, Bucharest 013696

Masterclasses, 8 November: Intercontinental Bucharest, 4 Nicolae Balcescu

Contact

I agree that my data will be processed in accordance with the Privacy Policy.